Dan's Story
Daniel Strode is a best selling author on the topic of corporate culture and innovation. In his first book “The Culture Advantage” he explores what it takes to build cultures of innovation, irrespective of company size or industry, in order to sustain or enhance business success.
Daniel has many years of practical hands-on experience being a culture practitioner and has delivered training and consulting worldwide, in addition to teaching the topic of culture and innovation in Universities.

What I Do
I am a culture and innovation enthusiast and my sole aim is to help companies of any size or scale improve their culture and innovation efforts in order to be more successful and sustainable.
Coming Soon: Free Online Training
Click below to download a FREE online training – teaching you how to implement a “growth mindset” in your company through building psychological safety in abundance, so that your innovation efforts can succeed.
I Write.
I love to write and have recently published my first book, The Culture Advantage. Additionally I write thought leadership pieces for many major publications on an ongoing basis.
I Teach.
My real passion is to share knowledge and I teach a range of students and in companies on how to boost their culture and innovation efforts.
Latest Blogs
Cost reduction
Cost reduction is always a short term fix, its not sustainable when it comes to company culture and creating an environment where people feel safe, engaged and able to do their best. To tread carefully is needed.
Read MoreThe magic formula for innovation
Empowerment + support (coaching, mentoring etc.).
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