Daniel Strode

Corporate Culture & Innovation Expert

Dan's Story

Daniel Strode is a best selling author on the topic of corporate culture and innovation. In his first book “The Culture Advantage” he explores what it takes to build cultures of innovation, irrespective of company size or industry, in order to sustain or enhance business success.

Daniel has many years of practical hands-on experience being a culture practitioner and has delivered training and consulting worldwide, in addition to teaching the topic of culture and innovation in Universities.

What I Do

I am a culture and innovation enthusiast and my sole aim is to help companies of any size or scale improve their culture and innovation efforts in order to be more successful and sustainable. 

Coming Soon: Free Online Training

Click below to download a FREE online training – teaching you how to implement a “growth mindset” in your company through building psychological safety in abundance, so that your innovation efforts can succeed.

I Write.

I love to write and have recently published my first book, The Culture Advantage. Additionally I write thought leadership pieces for many major publications on an ongoing basis. 

I Teach.

My real passion is to share knowledge and I teach a range of students and in companies on how to boost their culture and innovation efforts. 


Latest Blogs

Cost reduction

Cost reduction is always a short term fix, its not sustainable when it comes to company culture and creating an environment where people feel safe, engaged and able to do their best. To tread carefully is needed.

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A need

A want or a wish will only get you so far. They are \”nice to have\” things, but when you create a \”need\” you must do something – you simply have to find a way. If you create a need to innovate in your companies – you will.

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How about using ethics as the pillar for your innovation efforts, rather than profits. Looking through the lens of ESG will give you new perspectives, and often great ones.

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